In the ‘Hot Seat’ with Adrian Lloyd

This week I have been grilling one of of Episode 1’s founding partners Adrian Lloyd. The self proclaimed adventurous family man and genuinely bloody good guy.

Find out what makes him tick here…

What is your name and where are you from?

Adrian Eyre Lloyd. My grandfather was General Richard Eyre Lloyd, a solider. I’m glad to share his middle name. I’m from London, born to a Swiss (Zurich) mum and English dad, though she grew up in Cuba and he in Cyprus when not at boarding school in England

Three words to describe yourself?

An adventurous, reliable, family-man

What has been your biggest success in your life so far?

My family aside, establishing Episode 1 with Simon and Damien. I was extremely lucky to be in the right place at the right time to get into that situation. I’m proud to have been a part of building the awesome team we have today.

What’s your biggest failure?

I wasn’t particularly imaginative about my initial career choice as a management consultant and wish that I had found VC earlier in my life.  I can’t think of a serious “failure” yet – I’ve had a lucky and pretty smooth ride so far. Knocking a front tooth out when diving into a particularly shallow part of the Med in the middle of the night was a pretty epic fail in the last 12 months!

If you weren’t doing your job you do today, what would you do?

Probably make furniture out of walnut. Love walnut. Love making furniture, what little I’ve done. And print-making – I really enjoy lino-cut and wood-cut printing and others seem to like them too– I sold prints when I was younger and had the time to make them. I used to think about diplomacy as a career but my work experience in the space made it look like business but
without the execution. Nowadays it looks rather more exciting and challenging. So perhaps I’d reconsider my views.  I can see myself becoming a Coach in the future one day.

Who would be your mystery dinner guest (dead or alive) & why?

Perhaps Winston Churchill. If he would suffer a fool, you know you’d be laughing and learning and of course enjoying a very large and quite liquid dinner. Alternatively, I love the art of Anselm Kiefer and my experience of dining with great artists to date have always been eye-opening and thought-provoking. So maybe we’d have dinner-a-trois?

If you were to win the lottery what would be the FIRST thing you’d do?

Absolutely nothing. I’d worry that if I was impulsive I’d regret it. I’d probably force myself to do nothing for a week and then work out what to do. An indulgence I dream of is taking my 4 young children and wife to the Galapagos, so I’m sure that would feature.

What’s your favourite book/blog/website to read?

The Weekend FT is a massive luxury when I get to read it cover to cover. I try hard to read fiction and non-fiction one after another after my god-father, a writer and director, persuaded me that one learns as much, if not more, from fiction as one does from non-fiction. And it’s fun. Right now my non-fiction is How To Have a Good Day and my fiction is The Incendiaries by a friend who was at Stanford with me. It’s an amazing and quite dark novel. Beautiful word-crafting.

What is the silliest thing you have ever done?

The tooth thing. That and getting arrested in China for travelling into a restricted area in the middle of the Taklamakan Desert
during my gap year. Turned out to be a militarily sensitive area. I never found out why, but I had an interesting night in a cell with my friends Hugh and Jack. The police were very nice to us, perhaps because 2 of us spoke Chinese passably well.

What was the biggest ‘EUREKA’ moment in your life so far?

When my wife taught me that other peoples’ feelings and emotional reactions to me have very little to do with me, but are almost entirely down to that person’s own emotional history, typically stemming from their childhood.

If you were to die tomorrow, what advice would you leave to the world?

The only way to be successful is to do things you enjoy doing. No matter how smart you are, you’ll be competing with someone just as smart but who really enjoys their work. They will win. Do what you love. You’ll be happier and more successful. And a better partner and parent. And buy less stuff, and nothing made out of plastic (and give money to the charities Client Earth & Global Canopy Project).



Leah Martin
Marketing, Communications & Events Manager
Events and Marketing and Communications. Platform and network, supporting our portfolio companies with events, PR and community. I love cooking and entertaining for my family and friends, discovering the tastiest and best restaurants. Travelling and enjoying walking in nature.



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